Six Flags Fiesta Texas Partners With IGN Entertainment to Launch ESIX Gaming, the World’s First-ever Theme Park Based Gaming Experience

ESIX Gaming powered by Coca-Cola™ Debuts Saturday, May 20

San Antonio -- Six Flags Fiesta Texas, The Thrill Capital of South Texas, in partnership with IGN Entertainment, today announced the May 20 official launch of ESIX Gaming powered by Coca-Cola™. IGN, the world’s number one entertainment platform, becomes the official streaming and media partner in debuting this new, top-of-the-line competitive gaming campus.

As the largest gaming-focused media platform in the world with over 286M+ unique users, IGN is positioned to bring the excitement of ESIX to gamers of all ages. Through this partnership, Six Flags Fiesta Texas and IGN Entertainment will host and stream a range of competitive events throughout the year featuring the biggest games, teams and IGN’s array of beloved hosts.

“Six Flags Fiesta Texas is excited to partner with IGN Entertainment to launch a new, cutting-edge gaming experience, the first of its kind at any theme park in the world,” said Park President Jeffrey Siebert. “As leaders in the gaming industry, IGN Entertainment brings an unprecedented level of excitement and expertise to ESIX Gaming powered by Coca Cola,” added Siebert.

“With the development of this new state-of-the-art ESIX Gaming arena, Six Flags not only raises the bar for the amusement industry but also shows the world its commitment to the gaming category,” said IGN Strategic Partnerships & Innovation SVP Karl Stewart. “Their new arena offers guests unprecedented access to the latest games, technology and favorite teams in an intimate and highly competitive environment. IGN is honored to support bringing Six Flags’ vision to our audiences around the world.”

ESIX Gaming powered by Coca-Cola™ has incredible features coveted by the gaming community:

• Event Stage – Guests will feel the intensity of live tournaments in a 5v5 gaming format;

• Razer™ Gaming Stations – In partnership with Razer, the leading global lifestyle brand for gamers, the ESIX experience will include 50 custom-built gaming PC stations. Guests of all skill levels can play, compete and experience their favorite competitive titles on top-of-the-line Razer gaming hardware. Each gaming PC station is equipped with the latest 4080 graphic cards, 280 Hz monitors, and a suite of Razer gear including their latest keyboards, mice and headsets;

• Gaming Console Stations – Console competitors will also be supported with the newest next-generation consoles and professional-grade Razer controllers at five console stations;

• Razer Live Streaming Station – Guests will have the opportunity to broadcast and host their own live content from an ultimate professional livestream setup that includes Razer’s multi-tasking Stream Controller, professional dynamic microphone, Razer’s 4k webcam, key lights and an iconic Razer gaming chair;

• Bar, Restrooms and Enhanced Amenities – Guests can relax in the ultramodern 52-seat lounge with cell phone charging stations, sip a signature cocktail from the new bar menu or test and purchase the latest gaming equipment;

• Coke VIP Lounge (second floor) – During events, athletes are able to relax and enjoy the upscale, full-service environment and watch live streaming game play; and

• Zaragoza Theater – A 1,601-seat, full-sized theater can be used for esports events and game play during large scale tournaments.

ESIX Gaming powered by Coca-Cola™ debuts Saturday, May 20. Visit www.sixflags.com/fiestatexas for updates on this and all the exciting developments for the 2023 season.

About Six Flags Fiesta Texas

Six Flags Fiesta Texas, The Thrill Capital of South Texas, is home to more than 60 rides, shows and attractions. Opened in 1992, the park was built on the site of an old limestone quarry, which provides a spectacular backdrop for such exciting roller coasters as Dr. Diabolical’s Cliffhanger, The Iron Rattler, Batman: The Ride and Superman Krypton Coaster. In addition, Fiesta Texas boasts an impressive line-up of seasonal events and live entertainment, including Mardi Gras Festival, Fright Fest, and Holiday in the Park.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation is the world’s largest regional theme park company and the largest operator of water parks in North America, with 27 parks across the United States, Mexico, and Canada. For 62 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks, and unique attractions. Six Flags is committed to creating an inclusive environment that fully embraces the diversity of our team members and guests. For more information, visit www.sixflags.com.

About IGN

IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

IGN’s Summer of Gaming Reaches 141+ Million Viewers

Los Angeles, CA, July 20, 2021 - Last year, many media outlets and influencers rallied to fill the void left by the first cancellation of the annual E3 Expo since its inception in 1995. Despite a pandemic locking people down in their homes across the globe, there were still video games to show off and reveal, and developers who didn’t want to miss out on their chance to communicate directly with the fans. With that in mind, IGN produced a very successful multi-day reveal event with Summer of Gaming, bringing a familiar mix of game reveals, developer showcases, and in-depth developer interviews in a less familiar, all-digital format.  Based on the huge success, Summer of Gaming returned in 2021– with some major new additions.

IGN’s 2021 Summer of Gaming was the Presenting Media Partner of the ESA for E3 2021 with showcases from top gaming companies including Microsoft, Nintendo, Capcom, Square Enix and more. IGN also partnered with Geoff Keighley’s 2nd Annual Summer Games Fest which aired on June 10, followed by IGN Expo with exclusive announcements, game reveals, and gameplay reveals on June 11.

Over 141 million viewers tuned into IGN’s Summer of Gaming content on IGN’s platforms from June 10-23rd, with more than 1.5 billion impressions on YouTube and 588 million impressions on social media.

IGN’s digital events season continues with more showcases, more game reveals, and more exclusive content throughout July and August – with comprehensive coverage of EA Play, Comic-Con @ Home, plus our IGN Premiere slate of entertainment exclusives from some of the biggest entertainment and streaming partners. IGN is excited to be partnering with gamescom again this year as the official English-language media partner, kicking off on August 25. 

IGN’s Summer of Gaming 2021 is sponsored by Duracell, Metro by T-Mobile, and USAA.

About IGN

IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover.  Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms.  For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

IGN's Summer of Gaming 2021 Announced / IGN Partners With E3

IGN’s Summer of Gaming is returning this year, and E3 2021 will be a part of the event.

Just like last year, our summertime event will include exclusives, trailers, gameplay demos, and developer interviews – but unlike last year, we’re partnering with E3 to present the world’s most famous games event as part of our summer celebration. That means, from Saturday, June 12 to Tuesday, June 15, you’ll be able to check out the first ever all-digital E3 right here on IGN.

E3 will be free in 2021, and feature announcements and showcases from Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games, Koch Media. Organiser, the ESA promises that E3 2021 will include “major publisher showcases, press conferences, thrilling reveals, extended livestreams and special guest appearances, available free online for all attendees.”

The whole of E3 has been redesigned as a digital event that, alongside the usual mixture of announcement events, will include an online portal, charitable initiatives, and more. “We are focused on ensuring that E3 continues to be the most innovative and collaborative event in the video game industry, so enlisting some of the industry’s biggest media partners to help deliver the highly-anticipated news, reveals and more is crucial to a successful showcase,” said Stanley Pierre-Louis, President & CEO of organisers, the ESA.

Joining us in 2021 as the Official Battery Sponsor, Duracell Optimum batteries will be powering IGN’s Live Summer of Gaming – literally. Duracell batteries will be featured and used throughout IGN’s tech from controllers and keyboards to production equipment.

Expect announcements and exclusives you won’t see anywhere else, and more brand new additions to our line-up.

If you need a reminder, last year’s Summer of Gaming included brand new game reveals, interviews with some of the industry’s biggest developers, celebrity Animal Crossing island tours, an awards show, and much more, set over the course of a month. 

IGN To Deliver Global Online Summer of Gaming Event

Safely bringing the global games community together

04/03/20 LOS ANGELES – IGN, a world leader in games and entertainment media, has revealed its plans for a new global online “Summer of Gaming” event with regularly scheduled programming. With E3 2020 canceled, this new digital event will act as a focal point for potentially millions of viewers looking for all the latest news and impressions around games and the next generation of console hardware.

“More and more people are turning towards video games for entertainment and escapism. Last week we saw new records for traffic across all of our platforms — we’re excited to bring this Global, Digital Event to our audiences and partners- as this will be an event not to be missed”

Beginning in early June, IGN will kick off a season of live broadcasts and on-demand programming with editorial coverage that connects the global audience with game developers from around the world. IGN is working with partners including 2K, Square Enix, SEGA, Bandai Namco, Amazon, Google, Twitter, Devolver Digital, THQ Nordic, and more. Look for more announcements on partners and details in the coming weeks.

IGN will deliver a content-rich experience through streamed publisher presentations featuring pre and post discussion and analysis shows; developer interviews from the safety of digital calls; hands-on demos and preview impressions, gameplay footage, and news segments featuring announcement recaps and commentary.

Gamers from around the world will have the opportunity to participate, recreating the energy of a “live event” where the audience can send reaction videos from home, and vote for their favorite games and announcements in polls.

IGN’s global coverage in 112 countries and 25 languages is committed to ensuring that fans can enjoy this incredible digital experience regardless of what device or platform they use.

IGN’s live programming can be accessed on any one of IGN’s more than 20 platforms, including desktop, mobile, OTT, Twitter, Facebook, Instagram, Mixer, Twitch, Snapchat Discover, TikTok, and more.

“With the next generation of console gaming kicking off later this year and gamers eager to learn more about what games they’ll be playing on their new hardware, our online event will be a key moment for publishers and developers to connect with the audience worldwide,” said Peer Schneider, Chief Content and Product Officer at IGN. “The time is right to unite the gaming community for a global celebration of gaming. We’re excited to put our editorial and video production teams and multi-platform reach to good use to connect, inform, entertain, and recreate the excitement and fun of summer gaming events virtually -- safely -- online.”

“More and more people are turning towards video games for entertainment and escapism. Last week we saw new records for traffic across all of our platforms — we’re excited to bring this Global, Digital Event to our audiences and partners- as this will be an event not to be missed,” said Yael Prough, EVP and General Manager at IGN.

IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 200 million monthly users around the world, and is followed by more than 16 million subscribers on YouTube and 40 million users on social platforms. IGN also publishes daily content on 28 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in San Francisco, with offices in Los Angeles, New York, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms.

Contacts

Jeremy Jones
Corporate Communications
pressinquiries@ign.com