IGN’s Summer of Gaming Reaches 141+ Million Viewers

Los Angeles, CA, July 20, 2021 - Last year, many media outlets and influencers rallied to fill the void left by the first cancellation of the annual E3 Expo since its inception in 1995. Despite a pandemic locking people down in their homes across the globe, there were still video games to show off and reveal, and developers who didn’t want to miss out on their chance to communicate directly with the fans. With that in mind, IGN produced a very successful multi-day reveal event with Summer of Gaming, bringing a familiar mix of game reveals, developer showcases, and in-depth developer interviews in a less familiar, all-digital format.  Based on the huge success, Summer of Gaming returned in 2021– with some major new additions.

IGN’s 2021 Summer of Gaming was the Presenting Media Partner of the ESA for E3 2021 with showcases from top gaming companies including Microsoft, Nintendo, Capcom, Square Enix and more. IGN also partnered with Geoff Keighley’s 2nd Annual Summer Games Fest which aired on June 10, followed by IGN Expo with exclusive announcements, game reveals, and gameplay reveals on June 11.

Over 141 million viewers tuned into IGN’s Summer of Gaming content on IGN’s platforms from June 10-23rd, with more than 1.5 billion impressions on YouTube and 588 million impressions on social media.

IGN’s digital events season continues with more showcases, more game reveals, and more exclusive content throughout July and August – with comprehensive coverage of EA Play, Comic-Con @ Home, plus our IGN Premiere slate of entertainment exclusives from some of the biggest entertainment and streaming partners. IGN is excited to be partnering with gamescom again this year as the official English-language media partner, kicking off on August 25. 

IGN’s Summer of Gaming 2021 is sponsored by Duracell, Metro by T-Mobile, and USAA.

About IGN

IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover.  Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms.  For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

IGN's Summer of Gaming 2021 Announced / IGN Partners With E3

IGN’s Summer of Gaming is returning this year, and E3 2021 will be a part of the event.

Just like last year, our summertime event will include exclusives, trailers, gameplay demos, and developer interviews – but unlike last year, we’re partnering with E3 to present the world’s most famous games event as part of our summer celebration. That means, from Saturday, June 12 to Tuesday, June 15, you’ll be able to check out the first ever all-digital E3 right here on IGN.

E3 will be free in 2021, and feature announcements and showcases from Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games, Koch Media. Organiser, the ESA promises that E3 2021 will include “major publisher showcases, press conferences, thrilling reveals, extended livestreams and special guest appearances, available free online for all attendees.”

The whole of E3 has been redesigned as a digital event that, alongside the usual mixture of announcement events, will include an online portal, charitable initiatives, and more. “We are focused on ensuring that E3 continues to be the most innovative and collaborative event in the video game industry, so enlisting some of the industry’s biggest media partners to help deliver the highly-anticipated news, reveals and more is crucial to a successful showcase,” said Stanley Pierre-Louis, President & CEO of organisers, the ESA.

Joining us in 2021 as the Official Battery Sponsor, Duracell Optimum batteries will be powering IGN’s Live Summer of Gaming – literally. Duracell batteries will be featured and used throughout IGN’s tech from controllers and keyboards to production equipment.

Expect announcements and exclusives you won’t see anywhere else, and more brand new additions to our line-up.

If you need a reminder, last year’s Summer of Gaming included brand new game reveals, interviews with some of the industry’s biggest developers, celebrity Animal Crossing island tours, an awards show, and much more, set over the course of a month. 

IGN Partners With Gamescom 2020

We're happy to announce that IGN is once again partnering with gamescom this year, where we'll be helping to recreate the show in its new digital form.

gamescom 2020 runs from August 27-30, and kicks off with Opening Night Live. We'll be streaming that showcase and much, much more across every IGN platform, throughout the event.

Every day, IGN will be bringing you the gamescom Studio stream, including live gameplay demos, exclusive interviews with developers and publishers, and daily news.

We'll also be bringing you a daily wrap-up show, an indie showcase, and an awards show:

• August 28-29 - gamescom Daily Show: Presented by IGN's Michael Swaim, the gamescom Daily Show will wrap up the day's highlights, as well as covering the likes of cosplay, esports, and more.

• August 29 - gamescom Awesome Indies: In this showcase, we'll be showing off the most exciting games from smaller developers at the show, shining a light on some of the industry's most original projects, and talking them through with their developers.

• August 30 - gamescom Best Of Show: Closing out gamescom 2020, we'll be handing out the gamescom awards, as well as showing off the results of the yearly cosplay competition.

This year's gamescom is an exclusively digital event, and will be completely free to watch, with no event tickets required. We'll have more info for you on how to watch the show as we get closer to the event.