IGN Named Exclusive NA Media Sales Partner for EA's Free-to-Play Game Battlefield Heroes

IGN Entertainment today announced an exclusive North American third-party advertising partnership with Electronic Arts Inc., (NASDAQ: ERTS) for Battlefield Heroes. Under the terms of the partnership, IGN will serve as the exclusive sales partner for all in-game brand integration and online advertising for EA's web-based, free-to-download, free-to-play arcade shooter.

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